True story!
If you were in the market for a watch in 1880, would you know where to get one? You would go to a store, right? Well, of course you could do that, but if you wanted one that was cheaper and a bit better than most of the store watches, you went to the train station! Sound a bit funny? Well, for about 500 towns across the northern United States, that's where the best watches were found.
If you were in the market for a watch in 1880, would you know where to get one? You would go to a store, right? Well, of course you could do that, but if you wanted one that was cheaper and a bit better than most of the store watches, you went to the train station! Sound a bit funny? Well, for about 500 towns across the northern United States, that's where the best watches were found.
Why were the best
watches found at the train station? The railroad company wasn't selling
the watches, not at all The telegraph operator was. Most of the time the
telegraph operator was located in the railroad station because the
telegraph lines followed the railroad tracks from town to town. It was
usually the shortest distance and the right-of-ways had already been
secured for the rail line.
Most of the station
agents were also skilled telegraph operators and that was the primary
way that they communicated with the railroad. They would know when
trains left the previous station and when they were due at their next
station. And it was the telegraph operator who
had the watches. As a matter of fact they sold more of them than almost
all the stores combined for a period of about 9 years.
This was all arranged by
"Richard", who was a telegraph operator himself. He was on duty in the
North Redwood, Minnesota train station one day when a load of watches
arrived from the East. It was a huge crate of pocket watches. No one
ever came to claim them.
So Richard sent a
telegram to the manufacturer and asked them what they wanted to do with
the watches. The manufacturer didn't want to pay the freight back, so
they wired Richard to see if he could sell them. So Richard did. He sent
a wire to every agent in the system asking them if they wanted a cheap,
but good, pocket watch. He sold the entire case in less than two days
and at a handsome profit.
That started it all.
He ordered more watches from the watch company and encouraged the
telegraph operators to set up a display case in the station offering
high quality watches for a cheap price to all the travelers. It worked!
It didn't take long for the word to spread and, before long, people
other than travelers came to the train station to buy watches.
Richard became so
busy that he had to hire a professional watch maker to help him with the
orders. That was Alvah. And the rest is history as they say.
The business took off and soon expanded to many other lines of dry goods.
Richard and Alvah left the train station and moved their company to Chicago -- and it's still there.
YES, IT'S A LITTLE KNOWN FACT
that for a while in the 1880's, the biggest watch retailer in the
country was at the train station. It all started with a telegraph
operator: Richard Sears and his partner Alvah Roebuck!
Bet You Didn't Know That!!!
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