What Does the “57” in “Heinz 57 Varieties” Stand For?

Henry Heinz came up with his company's slogan "Heinz 57 Varieties" after
seeing an ad for "21 styles of shoes."

The “57” in "Heinz 57 Varieties" stand for the approximate number of
products that the Heinz food company — best known for its ketchup —
offered during the initial campaign using the slogan in 1896. Henry Heinz
came up with the advertising slogan “57 varieties” after seeing a
billboard on a train for 21 types of shoes and thinking it was a good
advertising idea. Although the Heinz company offered about 60 products at
the time, including horseradish sauce, steak sauce and canned baked beans,
Henry Heinz settled on the number 57 for the company’s slogan because he
thought it was a lucky number.
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