German Christmas ad puts spotlight on isolation of elderly
Clip joins 2015 ranks of ‘Man on the Moon’ and ‘Mog’s Christmas Calamity’
The Christmas ad for German supermarket EDEKA has gone viral on the internet. Video: EDEKA
The latest tear-jerking (and slightly dark) Christmas ad to hit social media is from German supermarket giant Edeka.
Like John Lewis’s Man on the Moon ad from earlier this month, the clip highlights loneliness and the elderly around Christmas time.
There’s quite an emotional build-up. Viewers see an
elderly man receive a disappointing conference call from his daughter
and grand-daughter as they explain they cannot make it for Christmas.
Then the video features a brief montage of lonely eating as at least three sad Christmas dinners go by without a visit.
In the next scene, his three adult children can be
seen separately finding out that their father has passed away - they
rush home for the funeral.
The siblings and their families arrive to the old man’s house to find a nicely-set dining table fit for a big family dinner.
It’s gasps all-round when their father - alive and
kicking - emerges from the kitchen and enters the dining room. He
explains himself quietly: “How else could I have brought you all
together?”
The ad has been largely praised online with many
calling it an “emotional” and important message to be remembered during
the festive season. Others have understandably questioned the tactics of
the grandfather.
What do you think of the Edeka Christmas ad? Let us know @irishtimes
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