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Thursday, May 22, 2014

Should real denim wearers ever wash their jeans?

Should real denim wearers ever wash their jeans? Levi's CEO boasts that he hasn't cleaned his 501s for a YEAR

Saving water: Levi's CEO Chip Bergh (left) revealed that he hadn't washed his jeans for a year at Fortune's business conference on Monday - the magazine's magazine editor, Andy Sewer (right) looked a little disgusted
Chip Bergh, 56, arrived at Fortune magazine's Brainstorm Green conference on Monday in California, wearing the dark denim pants.

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