Absolut touts its decades of outreach to LGBT audience

Absolut touts its decades of outreach to LGBT audience
Pernod Ricard's Absolut vodka is unveiling a campaign celebrating the brand's 30th year in reaching out to gay consumers in the U.S., an appeal which began in 1981 when Absolut ran ads in two magazines read by gay men. The $4 million yearlong anniversary campaign is dubbed "Absolut Outrageous," and will have online and social media elements, as well as print and outdoor ads. The ads were produced by shops inside the TBWA Worldwide agency, which has handled Absolut creative since 1980. The New York Times (tiered subscription model) (10/26)