Republican presidential nominee Donald Trump reportedly had a hand in
personally devising the marketing strategy for his controversial Trump
University. The Donald vetted potential ads, was involved in discussions
around them, and signed off “any time we had a new ad,” according to
sworn testimony in a lawsuit concerning the for-profit real-estate
school. Plaintiffs have said the marketing was misleading. The testimony
has been made public as part of an order Friday
from U.S. District Court Judge Gonzalo Curiel. A request by The
Washington Post claimed the public has a right to learn about a
business—especially one under investigation—run by a potential
president. Michael Sexton, Trump University’s president, said in the
2012 deposition: “Mr. Trump understandably is protective of his brand
and very protective of his image and how he’s portrayed. And he wanted
to see how his brand and image were portrayed in Trump University
marketing materials. And he had very good and substantive input as
well.” In the records released Tuesday,
employees describe Trump University as a scam. Unearthed company
manuals—or “playbooks”—revealed that staff members were told to
aggressively steer particularly vulnerable customers toward expensive
courses. |
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